Oh, What A Wonderful World: CCS Students Take Home 14 ADDY Awards
May 13, 2022
The American Advertising Federation (AAF) of Greater Flint, not only awarded two Advertising Design seniors BEST OF SHOW and GOLD American Advertising Awards (ADDY), but also sent other students home with a total of 14 awards in varying categories.
Andrea Dunn and Skye Scaglione received BEST OF SHOW for their branded entertainment commercial, “Adobe Imagine Something Wonderful.” This commercial shows life’s hiccups being fixed with a little finessing in Adobe Photoshop—if only it were that easy.
One scene displays a guy going through a recent heartbreak with the unfortunate tattooed on himself—his ex-girlfriend’s name—but the crisis was averted with Photoshop’s eraser tool.
“The process behind the idea was based on our experiences learning Adobe Photoshop for the first time,” Dunn and Scaglione said. “For both of us, it was a major learning curve. We were inspired to create content that simplified the learning process by using real-life scenarios. Not only is it a learning tool for beginners, it’s also relatable content for people who already use the software.”
Winning BEST OF SHOW isn’t new for Advertising students—in fact—the winning streak has lasted four years, so far:
2022 Local AAF Awards Student Best of Show – Andrea Dunn and Skye Scaglione
2021 Local AAF Awards Student Best of Show – Jessica Bonello and Emily Burke
2020 Local AAF Awards Student Best of Show – Melissa Gallop
2019 Local AAF Awards Student Best of Show – Patience Young
While work is pulled from all advertising design courses and entered into the competition, the BEST OF SHOW winners have all created their campaigns in a course taught by Advertising Design Chair Philip McAvoy.
“Great creative ideas and winning awards is part of the advertising agency’s creative culture,” McAvoy says. “Having award-winning work in your portfolio sets you apart from others and makes you more desirable when agencies are recruiting and hiring for internships and full-time positions. It takes your portfolio to the next level, by having your work recognized by current high-level experienced industry creatives (CCO’s, ECD’s, Group CD’s and CD’s).”
The American Advertising Awards recognize and reward creative excellence in advertising at an annual competition that attracts more than 40,000 entries at the local and regional levels. Local Addy winners go on to compete at the regional level in 15 district competitions, culminating in the national Addys, awarded each year at the ADMERICA Conference.
GOLD ADDY AWARDS:
Print Advertising – Magazine
Anika Jop, Mai Nguyen
Cross-Platform – Integrated Campaign
Adam Dellavecchia, Skye Scaglione
Cross-Platform – Integrated Campaign
Johnny Spagnuolo, Anthony Quitos
Cross-Platform – Integrated Campaign
Skye Scaglione, Tranell Slaughter
Film, Video & Sound
Royce Jones, Andrea Dunn
Film, Video & Sound
Thalia Esparza, Skye Scaglione, Adam Dellavecchia
SILVER ADDY AWARDS:
Print Advertising – Magazine
Mai Nguyen
Print Advertising – Magazine
Juliana Rabban
“Let Life Flash Before Your Eyes”
Print Advertising – Magazine
Sam Talanges
Print Advertising – Magazine
Julia Nicholson, Mai Nguyen
Print Advertising – Magazine
Kayla Matthews, Kiki Farrar
“All the Rad, Without the Bad”
Out-of-Home & Ambient Media – Outdoor & Transit
Mai Nguyen, Sam Talanges
“Human Beings, Referee’s After”
Film, Video & Sound
Royce Jones
Film, Video & Sound
Andrea Dunn, Skye Scaglione
Film, Video & Sound
Adam Dellavecchia, Stephen Sinacori, Sydney Wickersham
“Burger King: The Fairytale’s Over”
Film, Video & Sound
Jordan Goodman, Adam Dellavecchia
Print Advertising – Magazine
Adam Dellavecchia
