Light the Night

explore

Sarah Craven

Newell

Project Information

Through this sponsored project, students worked directly with Newell Brands to explore the opportunities and consequences of their decision-making as CMF Designers through researching, questioning, and ideating new strategies with subsequent social, economic, and environmental impacts. Topics for research and development included: identifying premium levels for a single product, price points, multi-selling channels, and sustainability.

Phase 1

Research & Method

About this Phase

The process of gathering information and reference to provide the creative foundations of the work. Students will prepare clear and well-organized evidence in extensive, thorough and highly appropriate research that will lead to new insight and discovery.

Using primary and secondary sources, students will critically explore and evaluate consumer behaviors and needs. Delving deep into their specific subject, students will generate user insights and identify relevant trends and potential design opportunities.

Presentation slide analyzing a Coleman lantern

Presentation slide analyzing the emotional impact of a lantern

Presentation slide analyzing various products

Phase 2

Concept Development

About this Phase

The process of generating ideas and concepts into visuals that respond to the problem and the creative inquiry. In this phase, students will generate a series of iterative ideas that will lead to developing one or more concepts.

Students will use their own sketches or 3D files provided to them by sponsors for the basis of rendering, the latter reflecting practices used in the professional studio environment. Documentation of ideation and experimentation informed by research include sketchbooks, samples, and prototypes.

Close up shot of a lamp with text that says "Opening price Point- Celestial Awe"

Close up shows of materials used in study and text that lists their characteristics.

Three photos answering the prompt, "What is celestial awe?"

Four photos of a family enjoying the nigh sky

Close up shots of various materials used in study

Diagram showing the colors and materials used for a lantern

Close up photo of a Lantern. Title says "Mid Price Point, Industrial Preparedness"

Diagram showing various products used for research. Title says "Overview. What is Industrial Preparedness? Trend Research"

Four photos showing outdoors activity. The main photo shows a hiker looking up with binoculars

Diagram showing the various materials used in an outdoors scenario

Diagram showing the material and colors used for a Coleman lantern

Phase 3

Concept Presentation

About this Phase

The method by which the work is understood by others, its suitability, and appropriateness for its purpose, audience, and user. In this phase, students will aim to achieve a high level of execution that shares the creative outcome through eloquent, well prepared and appropriate personal presentations with strong evidence of reflection and evaluation.

Students prepare a final presentation that shares their ideas verbally, digitally, and physically including a digital presentation, presentation boards, and a physical CMF palette.