Dreamaterials

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Jyotsna Parthasarathy

Project Information

The integration of AI into the color and material design process is the focus of this thesis, which examines ways to reconcile the virtual and physical worlds. By investigating both digital and physical media, this thesis offers novel perspectives on the possibilities for bridging the gap between these two worlds and redefining the role of materials in design.

Phase 1

Research + Method

About this Phase

The process of gathering information and reference to provide the creative foundations of the work. Students will prepare clear and well-organized evidence in extensive, thorough and highly appropriate research that will lead to new insight and discovery.

Using primary and secondary sources, students will critically explore and evaluate consumer behaviors and needs. Delving deep into their specific subject, students will generate user insights and identify relevant trends and potential design opportunities.

Phase 2

Concept Development + Visualization

About this Phase

The process of generating ideas and concepts into visuals that respond to the problem and the creative inquiry. In this phase, students will generate a series of iterative ideas that will lead to developing one or more concepts.

Students will use their own sketches or 3D files provided to them by sponsors for the basis of rendering, the latter reflecting practices used in the professional studio environment. Documentation of ideation and experimentation informed by research include sketchbooks, samples, and prototypes.

Phase 3

Concept Presentation

About this Phase

The method by which the work is understood by others, its suitability, and appropriateness for its purpose, audience, and user. In this phase, students will aim to achieve a high level of execution that shares the creative outcome through eloquent, well prepared and appropriate personal presentations with strong evidence of reflection and evaluation.

Students prepare a final presentation that shares their ideas verbally, digitally, and physically including a digital presentation, presentation boards, and a physical CMF palette.